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Optom Success

E-Commerce • Website Design • WordPress

Professional Platform for Optometry Students

Optom Success approached Joppa Webs with the goal of transforming their webinar-based tutoring business for pre-registration optometry students. Previously, webinar sales were managed through a WhatsApp group, where students received links to purchase access. The client sought a more professional and authoritative online presence that would streamline purchases and provide lasting value to customers through a webinar library.

Simplifying the User Experience for Greater Impact

As a newly established business, Optom Success faced challenges in defining its online strategy. Initially, the client envisioned a website packed with multiple features. However, during the user testing phase, feedback from a pre-registration student revealed that the design was too complex. In response, the project was refined to focus on its core purpose—selling access to live webinars with the added benefit of on-demand replay access through a dedicated library. This streamlined approach significantly improved the user experience.

Crafting a Seamless Learning Platform

Design & Development

Joppa Webs designed a clean, minimal website inspired by leading online webinar platforms. Built in Figma, the website incorporated stock images, strategic typography, and carefully selected colour schemes to reflect a modern, trustworthy brand.

Key Features

Live Webinar Purchases: Visitors can browse and purchase individual live webinars or bundles directly from the website.

Webinar Library Access: After purchasing a webinar, users gain on-demand access to the recording in a secure library.

Team Introduction Page: The site includes a dedicated team page with individual profiles and company background to build trust and credibility.

E-Commerce Functionality: A shop feature was added to sell the branded optometry pen—a pen torch, stylus, and writing instrument in one sleek design.

Collaborative Design Process

The project followed a collaborative design process, beginning with the homepage. After designing the initial layout, feedback was gathered via MarkUp, allowing the client to provide comments and suggestions. This iterative process ensured that the final design aligned with the client’s vision. Once the homepage was finalised, the remaining pages were built and refined using the same feedback-driven approach.

A Focused Platform for Growth

The completed website positioned Optom Success as a professional, reliable resource for optometry students seeking high-quality webinar content. By shifting from WhatsApp-based sales to a seamless, user-friendly platform, the business now offers a professional purchasing experience and long-term value through its webinar library.

Optom Success now has a solid foundation to expand its offerings and engage more students, supported by a modern, scalable website designed for growth.

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