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Exercise Performance Wellness

Branding • Website Design • WordPress

A Bold Step Towards Corporate Wellness

Exercise Performance Wellness (EPW) approached us with a clear vision: to create a one-page WordPress website that would reflect their ambitions to target corporate clients while maintaining an approachable, wellness-focused aesthetic. The project also included a complete branding revamp and the creation of a style guide to ensure brand consistency across all platforms.

This marked a significant transition for EPW, aligning with the client’s relocation from Scotland to London and a renewed focus on corporate wellness services.

Aligning Branding with Corporate Goals

EPW’s previous online presence was geared towards individual clients, and the client needed a new digital identity tailored to corporate audiences. The task was to craft a sleek, professional website that would resonate with decision-makers in organisations while also being intuitive for individual users.

Additionally, managing the client’s domain, email configurations, and hosting migration posed minor technical challenges. Simplifying the process for a non-tech-savvy client was a key part of the collaboration.

Crafting a Modern Digital Identity

Branding Revamp

We redefined EPW’s visual identity to position them as a leader in corporate wellness. The branding included:

Redesigned, elegant logo with versatile variations (as showcased in the style guide).

Monochromatic colour scheme (Smoke Grey and White) for a polished, professional feel.

Modern typeface combination using Noto Serif Display and Glacial Indifference, ensuring clarity and sophistication across all materials​.

Website Design & Development

Using WordPress, we designed a responsive one-page website that encapsulates EPW’s services, ethos, and goals. Key features included:

A captivating hero section with EPW’s new tagline: “Move Better, Feel Better, Perform Better.”

Smooth navigation and a user-friendly layout optimised for both corporate clients and individuals.

Seamless mobile responsiveness and fast load times for an optimal user experience.

A Seamless Transition and Stunning Results

“Blake is professional and easy to work with. He put together a fantastic website for my business in a short space of time. The end result was sleek and exactly what I was looking for. I highly recommend his services.”

A Fresh Start for EPW in London

This project wasn’t just about creating a new website—it was about building a digital identity that marked a fresh start for EPW as they transitioned to London’s corporate market. The collaborative process and the client’s ambitions made this project a rewarding and meaningful journey. The client’s vision of focusing on corporate wellness while retaining a welcoming tone for individual users was carefully reflected in the new branding and website.

The revamped website and branding successfully positioned EPW as a trusted name in corporate wellness. With a modern and professional online presence, the website aligned seamlessly with the client’s goals while providing a smooth transition for their digital operations.

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