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Heather Design & Decorating

Logo & Branding • Website Creation • WordPress

Building a Strong Brand for a New Business

Heather Design & Decorating Ltd (HD&D) approached Joppa Webs with a vision to establish a professional and trustworthy online presence. As a new business, the client sought guidance to create a cohesive brand identity that would help build authority in the interior design industry and attract new clients. The project included logo design, a detailed style guide, and a landing page to showcase their services and expertise.

Supporting a New Business Every Step of the Way

As a new business owner, HD&D needed a partner who could guide them through the branding and website creation process. Joppa Webs provided support at every stage, from defining the client’s vision to refining design concepts. This collaborative approach ensured the final deliverables aligned perfectly with HD&D’s goals.

A Cohesive Brand Identity

Logo Design

After an initial discussion to understand HD&D’s preferences, Joppa Webs presented several logo options. Following a few rounds of revisions, the client selected a design they loved. The logo has since been prominently featured across their social media platforms and even on branded t-shirts used in promotional videos.

Style Guide

To ensure consistency across all touchpoints, Joppa Webs created a comprehensive style guide. This guide detailed:

Logo usage guidelines

Colour palette

Typography choices

Brand applications, including social media and print materials

The style guide equipped HD&D with the tools to maintain a cohesive and professional image.

A Professional Landing Page

Joppa Webs designed a clean, modern landing page that introduces HD&D, outlines their services, and provides clear contact options. The page was designed with the client’s input, taking inspiration from websites they admired. Feedback was gathered and implemented via MarkUp during the development process, resulting in a final design that met all of the client’s expectations.

Collaborative Process

The project’s success was built on a strong partnership between Joppa Webs and HD&D. While the client trusted Joppa Webs to take the lead, they were involved at key stages to confirm that the direction aligned with their vision. This collaborative approach ensured the branding and website captured the essence of HD&D’s business.

Empowering HD&D to Stand Out

The completed branding and landing page provided HD&D with a professional foundation to grow their business. With a cohesive visual identity and an engaging online presence, Heather Design & Decorating Ltd is now well-positioned to attract clients and establish authority in the interior design industry.

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